Bearly Believable, by Shirley Clarkson(June 2008)
The publicity campaign for Shirley's biography stretched over six months in total, to ensure coverage in long-lead publications (mainstream and specialist). A newspaper exclusive was signed with The Sunday Times, which resulted in front page publicity and a two-week serialisation. This was followed closely by features in The Daily Mail and The Sunday Express. A television exclusive was signed with The One Show (BBC 1) and Shirley's media diary also included appearances on This Morning (ITV 1) and the BBC News Channel. Regional coverage was secured across 20+ BBC radio stations, in addition to interviews on ITV Yorkshire and BBC Look North. A sell-out book signing was held at Waterstone's in Doncaster, as well as events at London's Paddington Station and Waterstone's in Jersey.
The Road to Southend Pier, by Ross Clark(October 2007)
An exclusive serialisation in The Daily Mail kick-started the publicity campaign for Ross's second book, and The Sunday Times and The Mail on Sunday also ran features soon after. This coverage was complimented by an interview by John Humphreys on BBC Radio 4's Today, plus Stephen Nolan on BBC Radio Five Live. Various regional BBC interviews followed, as well as interviews on ITV Anglia and ITV Meridian. Reviews also appeared in The Spectator and local press was achieved in both Essex and Cambridgeshire. Ross is now regularly called upon for comment on the issue of UK surveillance and several television documentaries have been discussed.
How to Have a Baby on eBay, by Wiz Wharton(April 2007)
Wiz's publicity campaign was focused towards the mother and baby press and reviews appeared in the major publications; Mother and Baby, Practical Parenting, I'm Pregnant, Pregnancy Baby and You, Mum's Net and Mumbles. A three-month advertising campaign was secured on The Baby Channel as part of a contra-deal, as well as a competition organised with the food company, Babylicious. An exclusive was signed with The Sun, and a double-page feature also appeared in The Daily Express. Wiz was also interviewed on My Baby Radio and made several appearances on LBC 97.3, as well as live web chats and reader offers on various parenting websites.
Bets and the City, by Sally Nicol(April 2007)
The highlight of Sally's publicity campaign was a three-part mini series on the BBC business programme, Working Lunch; in which Sally taught presenter Adam Shaw how to spread bet. This high-profile coverage resulted in an interview appearing on BBC News Online. The Mail on Sunday also featured the book in a full-page article, and The Financial Times interviewed Sally as part of a spread betting supplement. Reviews also appeared in The Times Book Club, Investor's Chronicle, MoneyWise and The Motley Fool. Bets and the City became a best selling title for Harriman House, and a follow-up diary is planned as a result of its quick success.